MEXICO’S TV AZTECA PURCHASES DORI MEDIA FORMAT “DUMB”

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Crime drama Dumb, expected to be aired on prime time slots in 2018

 

Dori Media Group has sold the format of hit crime drama “Dumb” to Mexico’s leading broadcaster, TV Azteca. The sale represents the first international format sale of the Dori Media Darset production. The first season of 60 episodes will air in 2018.

Nadav Palti, CEO of Dori Media Group, commented: “Dumb has tremendous potential to deliver excellent ratings for TV Azteca. It is a contemporary fresh and unique urban format that can take place anywhere: in Tel Aviv in Mexico City or in Tokyo. The crime drama has been a tremendous hit in Israel having been viewed by 46% of HOT cable subscribers in Israel with a second and third series already committed to. Broadcasters are looking for unique and outstanding TV content to meet viewers’ increasingly discerning tastes and demand cinematic quality. I have no doubt that Mexican viewers will tune in to Dumb in high volumes.”

Joshua Mintz, Deputy to the President of TV Azteca, commented: “TV Azteca is proud to be the first international buyer of “Dumb”. Our new way of production has proved to be innovative and responsive to the audience’s demand. TV Azteca’s audience is looking for great storytelling, and characters they can relate to. We know how to create just that and by adapting “Dumb” we’ll make a great series, in line with our vision towards becoming the best place to create TV.”

Dumb was recently chosen as one of only 20 dramas from around the world to be screened to key influencers and buyers at the recent European Film Festival in Berlin during its Drama Series Days. The series has been the most viewed series on Israel’s HOT since May 2015, 46% of their subscribers have watched the series. This ratings success has led to a second and third seasons being ordered for the spring of this year and 2018.

Also, the series recently won major awards at the Israeli Academy Awards, including Best Drama, Best Actress and Best Scripts.

 

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