The deal of Abot Hameiri’s production marks 10 years of exclusive rights for the series, following incredible success of season 1 and 2 and the success across the globe.
Dori Media Group (“DMG”, “the Company”) announces that it has agreed a deal with Hungarian market leader TV channel RTL KLUB to grant 10 years broadcasting rights for an unlimited number of seasons of “Power Couple” following the huge success of the first two seasons.
Created by the innovative Abot Hameiri, the show first aired in Israel in September 2016. The format achieved huge ratings success across the globe with sales to Germany, Brazil, Hungary, Israel, Slovenia, South Africa, Portugal, India, China, Croatia, and Mexico. The debut in Hungary was marked by a 24.1% share and a secured slot in the TV Guide. The viewing share of Season 3 set a ratings record, having reached an incredible 12.6% on TV Record in Brazil and 17.5% on RTL Germany at prime time, a 25% increase over earlier seasons.
Nadav Palti, CEO & President of Dori Media Group commented: “We are delighted with both the ratings and continuing international sales success of the “Power Couple” format. The sale of the format for a period of 10 years proves once again the strength of the format and its relevance for now and many years to come. The format’s relevance across different territories and cultures is down to the emotional connection audiences make with the couples participating in the show, which keeps them tuning in each week. We are constantly looking to make the show more interesting and engaging for our viewers all over the world. We are delighted to see the continuing strong success of Power Couple in Hungary and hope that the audience will enjoy Season 3 as it did with the first two seasons.”
Peter Kolosi, Deputy CEO and Programming Director at RTL Hungary added: “The second season of Power Couple averaged 23.5% market share in the target demo group 18-49, and also provided excellent non linear results with more than 1.5 million video views. Based on the great success of the first two seasons, Power Couple is one of the favorite TV shows among Hungarian audience That’s why we are thrilled to announce that over the next 10 years new seasons of Power Couple will be shown on RTL Hungary’s channels and we are also confident that the new seasons will be as successful as the first two were”.