Español“AHA! Experience” is a long-running prime time hit on Nippon Television Network, Japan’s most popular channel, which broadcasts in one of the world’s most competitive markets
Dori Media Group (“DMG”), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of daily dramas, Telenovela and entertainment shows, announces that it is partnering with the Nippon Television Network Corporation (“NTV”), the largest broadcaster in Japan in terms of audience ratings, and one of the world’s largest networks, to develop and distribute the international format of its primetime hit quiz show “AHA! Experience”. The format was originally developed by NTV for the Japanese market and has been redeveloped for the international market in collaboration with Studio Glam and DMG.
The unique agreement that has been reached between Dori Media Group, NTV and Studio Glam gives the partners joint ownership of the international format with NTV, and exclusive global distribution rights for the hugely popular Japanese quiz show, which has been running in its primetime slot on NTV for 9 years. The new international format has been developed by DMG and Ami Glam, CEO of Studio Glam – a successful Israeli creator, who was Head of the development team of ”Deal with It”, “3” (Girlfriends), “Cross Country” and many more international successful formats.
“AHA! Experience” is a new generation of game shows, a test for the brain that focuses not on what you know, but what you see. Contestants think they know what is right in front of their eyes, but “AHA! Experience” puts that to the test by pitting contestants’ powers of perception against each other. Contestants will watch movie clips, moving images, puzzles and pictures, all of which change as they are being seen. Different contestants from diverse occupations, ages and social backgrounds will try to train their brain and enjoy the A-HA experience. It is a stressful but overall fun experience.
Nadav Palti, President and CEO of Dori Media Group, commented: “We are delighted to be a part of the redevelopment of the new product as well as to have secured global distribution rights to one of the most successful quiz shows in Japan. “AHA! Experience” has stood the test of time in one of the world’s largest and most competitive TV markets and we have no doubt that its success can be replicated. It has already been seen that Japanese shows can be successful international formats, and a quiz format such as this is a perfect vehicle for adaptation because its visuals are universal. We are honored that NTV have chosen DMG to be their partners in developing this format for the international market.”
Yukiko Kimishima, Divisional President of NTV’s International Business Development commented: “We consider Dori Media Group to be the perfect format and distribution partner for “AHA! Experience” having been responsible for some of the world’s most successful international formats. We are very excited about the potential for this unique Japanese program, and because its concepts and themes are universal, we believe that it naturally lends itself to conversion into a globally appealing format.