The Abot Hameiri format captured 32% of target audience in Croatia on the day of premiere
Dori Media Group (“DMG”, “the Company”) announces the ratings success achieved by its popular “Power Couple” game show format in Croatia. Since the launch on 23 March, the show has demonstrated impressive performance and significantly improved its timeslot ratings, gaining 32% share among viewers from 18 to 49, on the day of the release.
The format, aired on RTL, comprising 21 episodes, aires 4 times a week, featuring 8 regular couples participating in the show. Within less than a week “Power Couple” achieved a 12% increase compared to the prime time 9 pm slot.
Strong interest from across various geographies is a testament to the show’s quality and relevance to different audiences. Following the sale of the format to Croatia, the finished tapes of Power Couple Croatia were also sold to Bosnia and the show became the first non-scripted Dori Media’s format to travel from one country to another on its own.
“SuperPar” (“Power Couple” Croatian adaptation), originally created by Abot Hameiri, gives eight couples extreme challenges to test how well they really know each other. In this game, couples can convert the closeness of their relationships and their knowledge of each other into big cash prizes.
The format has been taken to over 10 territories internationally including: Israel, Germany, Portugal, South Africa, China, India, Brazil, Hungary, Slovenia and more.
Nadav Palti, CEO & President of Dori Media Group commented: “We are delighted with both the ratings and continuing international sales and premiering success of “Power Couple”. This impressive performance across different territories and cultures is thanks to the emotional connection audiences make with the couples participating in the show, which keeps them tuning in each week.
The sale to Bosnia reaffirms its export potential – whether it be the adaptation or even the original series themselves, which can expand the franchise to other countries.
Niels Mann, RTL HR Entertainment Director commented: “We are delighted that viewers have embraced SuperPar so wholeheartedly with our storytelling adapted to the Croatian market and expect this success to continue”.