The winning daily reality show achieves great success in Argentina with a 45% share and 9 rating points since the premiere on Canal 13
Dori Media (“DMG”, “the Company”) announces that it has signed an agreement with Laflia, an Argentinean TV production and distribution company, to distribute the daily reality show ‘Fashion House’ (Corte y Confeccion).
A new reality fashion show seeks for the best talent among self-taught, amateurs, students and professionals with careers related to fashion design. The contestants compete to create the best clothes and are restricted in time, materials and theme. Their designs are judged by quality and uniqueness, but also the ability to adapt to stressful tasks, and one or more designers are eliminated each week.
Season 1 was aired from January to June 2019 on Canal 13, reaching 45% share and 9 rating points, and Season 2 has already been released at daily afternoon slots increasing the channel’s afternoon ratings substantially. Every week, ‘The Fashion House’ features 14 unknown fashion maniac designers competing to prove that their style is the best, for a chance to win a financial prize, a scholarship at a local School of fashion and an incentive award.
Nadav Palti, CEO & President of Dori Media Group commented: “We are delighted to see the resounding success of both seasons of ‘Fashion House’ in Argentina. The reality show is among the most watched in the country and has a great potential to travel across the region and the globe. The partnership with Laflia brings a great contribution to our efforts to make the show even more popular.”
Marcelo Tinelli one of Argentina’s most famous TV hosts and the owner of Laflia, commented: “I am always very commendable with the level of Argentine television, because I know firsthand about the ability and commitment of the professionals who work there. Corte & Confection is a programme that is full of sensitivity and art; it transmits a humanity that brings it very close to the audience, and also takes away that veil of frivolity to fashion world, while showing the vocation that so many people have for this profession. I think the reality show format, so popular in recent years, also brings a very balanced formula to make the show gain further success. ”
Federico Facello, CEO of Laflia commented: “I am very proud that Laflia has opted for its own product such as Corte & Confection; and the reward is the recognition of the public. I believe that this type of format, so agile and dynamic, adapts perfectly to the new trends and demands of the market; and that is a fundamental element of its appeal. The satisfaction with the product commits us more than ever to continue focusing on quality and creation of our own formats which is an easy task as we love television and our enthusiasm is renewed season by season.”