Abot Hameiri‘s format continues to grow following the success of the latest seasons in Mexico and Brazil – leading to the sale of additional seasons in both territories.
Dori Media Group (“DMG”, “the Company”) is pleased to announce the sale of additional new seasons of Power Couple in Mexico and Brazil, following the on-going international ratings success achieved by the popular “Power Couple” reality show format in both territories. In Brazil, season 4 was a resounding success reaching a record TV viewing share of 11.8%. Season 5 will broadcast on Record TV with 52 daily episodes.
In Mexico, the first season of ‘Inseparables’ (‘Power Couple’s local name) aired on Televisa, recorded the highest ratings in the 8.30 prime-time slot. Season 2 will air daily with total of 40 episodes.
Nadav Palti, CEO & President of Dori Media Group commented: “We are delighted that the new season of Power Couple has attracted additional sales in two very strong territories. This reflects the continuing ratings success of the “Power Couple” format. The format resonates with audiences across different territories and cultures. The show builds a strong emotional connection between the couples participating in the show and its audiences – just as it did most recently in Brazil and Mexico, which makes them tune in week in, week out. Power Couple’s success is truly global with sales continuing both in new and existing markets thanks to its enduring appeal.”
Eduardo Clemesha, Vice President of Entertainment of Televisa commented: “Inseparables is an exciting couple competition reality, with high production values, which enriches Canal 5’s all year round original content offer”. He remarked that “Inseparables first season premiere increased the average audience of its slot by 25%”.
Marcelo Silva, Artistic and Programming Vice President of Record TV commented: “Power Couple Brazil was born as a program with two weekly editions and we realized that it had the potential to grow in our grid. Thus, we come to the format of five weekly editions, from Monday to Friday. As a result, the program had more viewers on all platforms and became the most talked about on social networks. Today, it is among the most popular confinement realities in Brazil and demonstrates long-term potential on open television and other platforms. In the fifth season, we will have even more news and a new presenter.”
“Power Couple”, created by Abot Hameiri, gives couples extreme challenges to test how well they really know each other. In this game, couples can convert the closeness of their relationships and their knowledge of each other into big cash prizes. “Power Couple” has gained a huge success worldwide. After piloting in original in Israel is was sold in total to 10 countries, including Israel, Germany, Brazil, Hungary, Slovenia, South Africa, Portugal, India, China and Croatia.