The million-viewer series, produced by Dori Media and Cris Morena, celebrates its 20th anniversary with a first NFT collection
Barcelona, Tel Aviv, December 1st, 2022 – Rebelde Way fans are in luck: to celebrate its 20th anniversary, the iconic series has countless surprises in store for everyone to celebrate in style. The first one is its diving into digital with the launch of its first NFT collection.
Fans who grew up with Mia, Marizza, Pablo and Manuel’s adventures at the Elite Way School in the early 2000s will be able to reunite with the global phenomenon that continues to secure leading Netflix viewing figures. The plots, catchy songs and bold characters made Rebelde Way teenage millennials’ top series.
Last year, the reunion of its stars (Luisana Lopilato, Benjamín Rojas and Felipe Colombo) stormed social media, confirming the flame of the original 2002 production still burns strongly in the collective imagination of a generation avid for new content related to the series.
The launch of an exclusive NFT collection is the first of many actions to commemorate this 20th anniversary.
One thousand limited editions of an “Elite Way School member card” NFT will be given away in prize draws and other social media activities. The collection will be extended and the first 1,000 units of a commemorative trophy will be made available at only $10. All Rebelde Way digital collectibles will be sold on the series’ official Marketplace.
By purchasing a NFT, fans gain access to exclusive Rebelde Way NFT Community content. This community provides access to the private NFT owners area of the Discord series official server, where they will be able to read the latest collection news, and discover exclusive details of the next NFTs. It’s also going to be a home for competitions and rewards. Members will also be able to participate in the decision-making for the design of future NFTs in the collection.
Nadav Palti, President and CEO of Dori Media Group, stated: “We are delighted to celebrate the 20th anniversary of Rebelde Way with the launch of the NFT collection. It’s another successful milestone for this onscreen and offscreen phenomenon – one of the best loved series of all time! I know fans who love the series will be as excited as we are about the collection’s huge success. I would like to thank Ignacio Segura de Lassaletta and everyone at DeAPlaneta Entertainment for this successful long-term collaboration, and I hope to carry on working together for many more successful years.”
Ignacio Segura de Lassaletta, Chief Executive Officer, DeAPlaneta Entertainment, added: “We are excited to celebrate the 20th anniversary of Rebelde Way with the launch of the first NFT collection by Dori Media Group. Knowing its impact on millennials and how it changed the television landscape, this project aspires to revolutionize the NFT universe, introducing it to an audience yet to dive into this new digital paradigm.” announced.
The first Rebelde Way NFT collection offers fans of the series a new way to interact with the brand in keeping with the latest digital trends. It’s a unique opportunity to take part in the return of a series that broke moulds and left its mark on youth fiction.