The Next

Digital talent competition, New Products


Da Next is an innovative grass-root digital-first talent competition, dedicated to young viewers. Mentors and influencers encourage their fans to audition on Instagram, YouTube and Tik Tok. Two teams of six are chosen to work with a mentor and record a song. Once the recordings are shared on social media, contestants, mentors, influencers and fans race towards the grand finale, to earn the most digital engagement and win the competition.