EspañolFollows international sales to Portugal, Brazil, UK, US, Germany, Italy and the Nordics and marks the first time an Israeli non-scripted format will go on air in South Africa
Dori Media Group announces that it has sold 14 episodes of Abot Hameiri’s hit reality TV format “Power Couple” to the South African television broadcaster M-Net. The show is already in production and will go on air in a prime time slot in August 2015.
This follows the sale of “Power Couple” to the SIC Channel in Portugal, Rede Record in Brazil, UK, US, Germany, Italy and Shine Nordics, the largest production group in the Nordic region. The South African version of the show – the first non-scripted Israeli format to be aired in South Africa – is being produced by Afrokaans, a production company that has been involved in several television series for M-Net’s array of channels on the African continent. To encourage the public to enroll in the reality show, the producers are enlisting some of the most well-known celebrity couples in the country to promote the show.
“Power Couple”, created by Abot Hameiri, one of the leading production houses in the Israeli television market, is a reality format where eight couples face extreme challenges that test how well they really know each other. It has already proved to be a huge hit, both in its home market of Israel and internationally. In Israel, the format improved Channel 10’s average time slot ratings by 81% during its airing and a second season has already been ordered by the channel.
Nadav Palti, CEO & President of Dori Media Group commented: “We are pleased to be announcing yet another international sale of “Power Couple”. This latest sale is testament to the adaptability of the format and we are confident the show will be as successful in South Africa as it has been in other parts of the world. The fact that “Power Couple” will be the first Israeli non-scripted format to go on air in South Africa is an important milestone for Israeli formats, and we hope that we will be able to increase sales of Israeli shows to this region.”
Promotional videos for the show can be accessed here:
https://www.youtube.com/watch?v=5w14AW8Q-fw
https://www.youtube.com/watch?v=RbNdNk8JAFs
https://www.youtube.com/watch?v=Xogbs3zWGO0