Follows success of first season which increased the time slot average by 147%* in the sought-after 12-17 year old target audience”
Dori Media Group (“DMG”, “the Company”) announces that the Reshet network in Israel has commissioned a second season of the shiny floor gameshow “The Best of All”. The show is developed in cooperation with Abot Hameiri Productions and distributed by Dori Media. The second season will be produced in H1 2017 as part of a hub production with other European territories.
“The Best of All” currently airs on Reshet’s Channel 2 on Friday night in the prime-time slot and since its launch has increased ratings with Reshet’s target younger audience. For the audience aged between 12-17 years old ratings for the slot increased by 147%* and for the 18-24 age range by 65.4%*.
“The Best of All” gameshow tests the theory that a crowd of people will answer a question correctly more often than an individual, and even an expert. This show pits hundreds of people against individuals answering visual questions for money.
Nadav Palti, CEO & President of Dori Media Group commented: “Friday night prime-time slot viewing has significantly decreased in recent years across all age groups but primarily amongst the younger audience. Reshet’s decision to schedule “The Best of All” in this slot was based on the broadcaster’s belief in the strength of the format that it could re-establish the slot’s popularity with its target audience. The results we have seen from the first season show that this belief was well founded. We look forward to continuing our successful partnership with Reshet and Abot Hameiri Productions through 2017.”
* Compared with October 2016 (not including Jewish holidays).