It Girls

“It Girl” is the one that every girl wants to be! She always wears the trendiest cloth, hangs out in all the right places and is the first to know what the next trend is. All the men want her, and all the women want her closet. This docu-reality follows the lives pf 4 beautiful and enviable girls in their early twenties that share every detail of their lives with their hundreds of thousands of followers on the social networks (Instagram, Twitter, Snapchat etc.). The 4 girls join forces in order to build a fashion and lifestyle site, which is a platform of blogs that will determine the newest and coolest trends for young people in Israel. The unique of the format is the symbiosis created between the TV show and their real life.